For Earth Hour Paris 2015 we worked together with WWF France to relight the Eiffel Tower. Like other famous monuments around the world, the Eiffel Tower went dark at 8.30 pm, to mark Earth Hour, the campaign to raise awareness about climate change. With the Sustainable Dance Floor we let the public generate the power to turn on the lights again.
At 8.30 pm mayor Anne Hidalgo of Paris turned off the lights of the Eiffel Tower. Immediately afterwards, around 65 WWF France volunteers started dancing on the Sustainable Dance Floor, located in a see-through tent underneath the Tower. Within 5 minutes the energy meters next to the dancefloor reached 100%, which meant enough power was generated to light the Eiffel Tower again. Incredible!
This energizing performance on the dancefloor particularly impressed WWF UK David Nussbaum. “This dancefloor is a symbol of what we need both at the COP21, and more broadly, for the world to come together, and for us all to use our energies as individual citizens, as company executives, as politicians, as civil society participants, whatever our roles in life, to use our energy, to generate something that the world needs, towards a low carbon future.”